In the past eight years, we have actively helped political candidates secure their desired seats by using traditional means of advertising but gradually encompassing more digital channels as literacy-levels improves. From the days of utilizing billboards, radio and TV adverts till date we have played dominant yet covert roles in branding and helping campaign managers, holders of political offices and aspiring candidates achieve results.
With the advent and evolving digital marketing techniques available, it is still sad to note that over 65% of the target market may not literate and so would not properly engage with digital means of marketing. E.g A candidate who wants to send out campaign materials to candidates in the urban areas will not opt for Landing Pages, Digital e-campaign materials or content marketing because these individuals are either not internet savvy, may not have the data to access content or other reasons.
However, we still believe in the efficacy of Mobile Marketing using robocalls that send messages to your potential voters in your native language or any language of choice using a smart database which we can target down to ward-level OR simply pushing out a bulk SMS campaign which we still do not totally believe in it’s potency due to the fact that many Nigerians in the rural areas find it difficult to read.
Politicians have been made to spend money unecessarily using campaign techniques that will not work for particular locations. We at Brand Envoy are here to ensure that
you do not spend any dime you cannot account for in terms of value
ensure transparency by sending out campaign materials using our 100% transparent platform.
Our Digital Campaigning comes in various forms. We subtly take up mind space by highlighting past efforts OR future commitments rather than simply canvassing for votes as experience has taught us that 72% indirect campaigning tacts work better as candidates approach election dates.
Let’s make this campaign a success for you and get you the mind space required. Our solution requires at least 3 working days to be deployed and achieve the required results and we will assign a digital campaign manager to you who will be available to the candidate as we have learnt how quickly things change in the heat of the campaign period.
Click here for case study of a past campaign project.