Anttention Fresh is a Pan-African News site focused on providing news and information across, business, entertainment, politics, resource materials, viral clips and more for a young African demographic. Their reader base spans over 100+ countries.
Our major challenge was researching and positioning the brand in a way that would have it maintain an African essence but still be appealing to a global audience.
Increase Visitors 65%
This had to involve creating segments that everyone could engage with, creating a logo that made perfect sense and using colors that brought the rich existential nature of Africa to mind.
Find attached the positioning.