Branding a Jamaican Non-Governmental Organization
1)At inception, no member of the team had ever been to Jamaica.
2)As much “patua” as we thought we knew, there was definitely going to be some issues on the project.
1)On the first challenge, We all relaxed, watched the Jamaican classic “Third World Cop”… and had a movie afternoon at work (Good enough excuse for chilling, even the accountant and admin peeps all crept in claiming they had inputs to make.)
2)For the second challenge, we formed a group with members from the client-side and asked as much questions as we could. It helped us arrive at the right language balance.
The NGO was well positioned and got the attention of the necessary organizations to their ongoing projects and work.