There has been a need to reach unbanked Nigerians. More especially now that most fintechs who kick off with a promise of reaching the unbanked individuals in remote areas end up concentrating all their efforts in the urban areas and states once provisioned with their license.
We mapped out a strategy to onboard 20,000 users in 6 months organically via an offline campaign across 15 states.
We started off with a pilot test campaign in one of the states and gradually built up the numbers over the said period.
The campaign was two-pronged. It had both offline and online elements.
2 of our inhouse staff were trained and they in turn trained 20 local ambassadors per state. These ambassadors were divided across the top 4 LGA’s per state with an emphasis on
The offline campaigns generated over 6,000 installs after 2 weeks.
Online: An online campaign was targeted towards the state where the campaign train was at with targeted ads pushed to the same LGA’s. We got over 1,200 installs in 2 weeks.
Over 8,000 merchants and users were onboarded in the first month. The second phase of the campaign has been initiated and the client has started turning over $10,000 in transactional value monthly.